WIL LUGO, PHOTOGRAPHER
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Tampa Headshots Blog

 

The first thing that people are attracted to when researching businesses are their pictures. If you want to get noticed, then it's important to make sure that all your website photos are stellar.


This blog will show you how amazing photos can be used to promote your business.

Getting Your Business Noticed with Photography

No matter what company or industry you belong to, photographs are important to get noticed.

In that light, let's see a bit more about the types of shots you can use and how they affect your business.

 

Headshots
Your headshot is one of the most important shots you can have. It's what people see when they want to learn more about you. It helps you and your company look professional. So having a great looking, well lighted headshot is necessary tool to have for you and your employees. Furthermore, they can be used in many ways. For example, website bios, business cards, email signatures, internal database, marketing collateral, presentations, and social media platforms. Using headshots in these ways extend the look and feel of professionalism and provide a good representation for your business.

 

Half Body Shots
Half body shots can also be used to showcase your business. These shots can be used much like a headshot but provide a little more detail of a person. Having a great photo to look at while reading content is more engaging, and most importantly, less boring.

For these kinds of images, make sure that they're clear and well-lit too. Try using the headshot photo for your main "meet our staff" page and then switch photo to half body for individual bio page. 

 

Full Body Shots
Full body shots are an excellent way to engage people who are reading and viewing your content. People are always curious to see who you are and what you look like. This shot should show confidence, professionalism. It should proudly proclaim, here I am, this is me.

 

Group Shots
Group Shots can be a great way to show off your team and what you do together. This type of image implies unity in your team and overall represents your company in a positive light.

 

Composite Group Shots
A composite group image is when each person in the team is shot individually and them each are added into one picture to create a composited group image. There are a few benefits to this type of image. The main benefit is individuals can be added or removed as needed without having to organize everyone for another photoshoot. Unlike a regular group shot, every person in the composite photo is sharp and in focus. Plus, everyone is typically well lighted and at attention.

 

Facility Shots
Another excellent technique to promote your firm is through photographs of the facility. If you have an amazing workplace or workshop, share it with others. Just like the other types of shots, these should also be clean and a bit straight-forward too. 

 

Lifestyle shots
Lifestyle shots are a great way to show off your business and what you do. They can be especially useful for giving potential clients an idea of how work is performed in the firm too! 
For these types of images, make sure that they're all showcasing the same emotion. 

 

Conclusion
If you're looking for a way to get your business noticed, photography can be the perfect medium. It's not difficult as it may seem. Every company should invest in this art form!

 

 

 

 
Why Is it Important To Have Consistency In Headshots Throughout Your Company?
 
 
Over the years, we've all seen a fair share of discussions on whether the consistent company headshots truly matter. In a large corporation, the consistency of company headshots rises to the next level for several factors.
Having compatible headshots could greatly improve the way other businesses consider your company. So, to unveil the complete significance, we'll go over these factors and other crucial points of having headshot consistency.
 
 
Accordant headshots truly aid in corporate culture
 
When it comes to headshot consistency, they come with greater significance than what initially seems. Reasons are many, so the best starting point is to question why businesses even go over your company headshots.
 
So, why is it important to have consistency in headshots throughout your company?
 

In general, most visitors to your company site will want to get to know the leadership team and about the company. On the other hand, interested parties will want to know about the mission and goals of the business.
 

For all these reasons, it's crucial to have the headshot consistency to make a solid first impression. If the headshot background and lighting are consonants, it's more likely that you'll make a positive and professional first impression.
 
Moreover, consistent headshots can be used in bios to create insight into the company's foundation.
 
Another crucial reason is that the headshots' consistency reflects the corporate culture. Namely, if the headshots of the leadership team and company' management are accordant, it makes the company stand out as a brand.
 
 
Headshot consistency has a great influence on marketing over social media
 
Besides the reasons based on the company reputation, there's another side to consistent company headshots. These days, large corporations often attempt marketing and promotion over social media. Leadership team members and employees mostly use LinkedIn, Twitter, and other marketing services. Therefore, businesses could only benefit from taking steps to ensure the corporate headshots' consistency. This aspect of corporate culture improves the overall message of the company. It tells others you're a team of professional individuals on a task for mutual benefit. It also represents the alignment of the entire leadership team. Additionaly, it improves the sensations of reliability and trust in your company. With all these aspects, it's easy to conclude how big the influence of consistent headshots is for social marketing. The company stands out as a brand and gives the impression that partners will be looking for. Social marketing boosted by accordant headshots can also benefit the promotion of company services. Ultimately, the company headshots consistency does a great favor for the business in marketing, trustworthiness, and corporate unity.
 
 

 

Tampa Headshots answers basic beginner questions regarding headshots. Questions like... What is a headshot? What is a headshot used for? How many images do I need? What should I wear?

 

I've received some inquiries from young ladies and men alike that want to give the modeling/acting career a try. Of course, they have questions about headshots and comp cards. Questions like... What is a headshot? What what are they used for? How many do I need? Basic questions that many have when starting out. So I decided to make this blog addressing some of these basic beginner questions.

 

First let's start out with... What is a headshot?

A headshot is a photograph of your face. The image should try to capture your character and what you truly look like. Which means go light on the makeup. You want your images to show the best natural looking you.

Also, consider the cropping of your photos. I've seen really tight close up shots, cropped at the head, and from the chest up. My preference is from the chest up. I feel showing from the chest and above gives agents and their clients a little more insight to more than just your face. This is especially true for actor headshots because they normally only use one image (a headshot) on the comp card versus models that get to show more of themselves with multiple photos on the back of the card.

 

Cropped head

Close-up

Chest and up

 

What is a headshot used for?
A Headshot is used as an actor/model's business card. Normally 8" x 10" in size and printed on thick glossy card stock. Actors/Models give these cards to their agents and agents use them to submit to their clients in order to book work.

 

How many images do I need?

There are two types of headshots: commercial and theatrical

 

 

Commercial headshots should convey a feeling of being friendly, happy, attractive and approachable. You should smile and show your teeth in these photos.

 

Theatrical headshots are more serious. They show your character and personality. Take these without smiling.

 

If you are a guy. You should have headshots showing a cleaned shaved face as well as additional headshot with a short trimmed and groomed beard.

 

What do I wear to my headshot session?

Keep it simple. Wear solid colors. Textures are fine. Try to avoid white or black unless wearing it underneath your main clothes. White can sometimes be challenging to photograph because it is easy to wash out. Meaning it can become too bright in the photo and black can become really dark. Try colors that bring out your eyes. Ultimately, wear colors that look good on you and make you feel great. Your positive attitude will show in the pictures resulting in great images.

I hope this information is helpful. I do want to stress that if you are going into the modeling/acting career, it is very important to have a great headshot. Ask a paid working actor/model. It really is your foot in the door.

If you guys have any questions, please comment below. If there are any topics you would like me to blog about also comment below. I'm always looking for a good subject to blog about.

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