WIL LUGO, PHOTOGRAPHER
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Tampa Headshots Blog

How To Make Your Company Stand Out

 

The first thing that people are attracted to when researching businesses are their pictures. If you want to get noticed, then it's important to make sure that all your website photos are stellar.


This blog will show you how amazing photos can be used to promote your business.

Getting Your Business Noticed with Photography

No matter what company or industry you belong to, photographs are important to get noticed.

In that light, let's see a bit more about the types of shots you can use and how they affect your business.

 

Headshots
Your headshot is one of the most important shots you can have. It's what people see when they want to learn more about you. It helps you and your company look professional. So having a great looking, well lighted headshot is necessary tool to have for you and your employees. Furthermore, they can be used in many ways. For example, website bios, business cards, email signatures, internal database, marketing collateral, presentations, and social media platforms. Using headshots in these ways extend the look and feel of professionalism and provide a good representation for your business.

 

Half Body Shots
Half body shots can also be used to showcase your business. These shots can be used much like a headshot but provide a little more detail of a person. Having a great photo to look at while reading content is more engaging, and most importantly, less boring.

For these kinds of images, make sure that they're clear and well-lit too. Try using the headshot photo for your main "meet our staff" page and then switch photo to half body for individual bio page. 

 

Full Body Shots
Full body shots are an excellent way to engage people who are reading and viewing your content. People are always curious to see who you are and what you look like. This shot should show confidence, professionalism. It should proudly proclaim, here I am, this is me.

 

Group Shots
Group Shots can be a great way to show off your team and what you do together. This type of image implies unity in your team and overall represents your company in a positive light.

 

Composite Group Shots
A composite group image is when each person in the team is shot individually and them each are added into one picture to create a composited group image. There are a few benefits to this type of image. The main benefit is individuals can be added or removed as needed without having to organize everyone for another photoshoot. Unlike a regular group shot, every person in the composite photo is sharp and in focus. Plus, everyone is typically well lighted and at attention.

 

Facility Shots
Another excellent technique to promote your firm is through photographs of the facility. If you have an amazing workplace or workshop, share it with others. Just like the other types of shots, these should also be clean and a bit straight-forward too. 

 

Lifestyle shots
Lifestyle shots are a great way to show off your business and what you do. They can be especially useful for giving potential clients an idea of how work is performed in the firm too! 
For these types of images, make sure that they're all showcasing the same emotion. 

 

Conclusion
If you're looking for a way to get your business noticed, photography can be the perfect medium. It's not difficult as it may seem. Every company should invest in this art form!

 

 

 

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