/Blog/Blog/Tampa-Headshots-Blog/How-To-Make-Your-Company-Stand-Out/?link=1&fldKeywords=&fldAuthor=&fldTopic=0
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The first thing that people are attracted to when researching businesses are their pictures. If you want to get noticed, then it's important to make sure that all your website photos are stellar.
This blog will show you how amazing photos can be used to promote your business.
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Getting Your Business Noticed with Photography
No matter what company or industry you belong to, photographs are important to get noticed.
In that light, let's see a bit more about the types of shots you can use and how they affect your business.
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| Headshots |
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Your headshot is one of the most important shots you can have. It's what people see when they want to learn more about you. It helps you and your company look professional. So having a great looking, well lighted headshot is necessary tool to have for you and your employees. Furthermore, they can be used in many ways. For example, website bios, business cards, email signatures, internal database, marketing collateral, presentations, and social media platforms. Using headshots in these ways extend the look and feel of professionalism and provide a good representation for your business. |
| Half Body Shots |
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Half body shots can also be used to showcase your business. These shots can be used much like a headshot but provide a little more detail of a person. Having a great photo to look at while reading content is more engaging, and most importantly, less boring.
For these kinds of images, make sure that they're clear and well-lit too. Try using the headshot photo for your main "meet our staff" page and then switch photo to half body for individual bio page.
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| Full Body Shots |
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Full body shots are an excellent way to engage people who are reading and viewing your content. People are always curious to see who you are and what you look like. This shot should show confidence, professionalism. It should proudly proclaim, here I am, this is me. |
| Group Shots |
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Group Shots can be a great way to show off your team and what you do together. This type of image implies unity in your team and overall represents your company in a positive light. |
| Composite Group Shots |
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A composite group image is when each person in the team is shot individually and them each are added into one picture to create a composited group image. There are a few benefits to this type of image. The main benefit is individuals can be added or removed as needed without having to organize everyone for another photoshoot. Unlike a regular group shot, every person in the composite photo is sharp and in focus. Plus, everyone is typically well lighted and at attention. |
| Facility Shots |
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Another excellent technique to promote your firm is through photographs of the facility. If you have an amazing workplace or workshop, share it with others. Just like the other types of shots, these should also be clean and a bit straight-forward too. |
| Lifestyle shots |
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Lifestyle shots are a great way to show off your business and what you do. They can be especially useful for giving potential clients an idea of how work is performed in the firm too!
For these types of images, make sure that they're all showcasing the same emotion. |
| Conclusion |
| If you're looking for a way to get your business noticed, photography can be the perfect medium. It's not difficult as it may seem. Every company should invest in this art form! |
/Blog/Blog/Tampa-Headshots-Blog/3-Details-Often-Overlooked-When-Preparing-For-Headshots/?link=1&fldKeywords=&fldAuthor=&fldTopic=0
Investing in a professional headshot photographer to capture your corporate headshot is a smart decision. The corporate headshot portrays professionalism. For those looking to land a new job, it shows that you are proactive in preparing yourself for success in the business world. It will likely be the first way your potential new employer or new clients will see you. You've heard the the saying, "you only get one chance to make a first impression". So make sure you get it right in your headshot.
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Investing in a professional headshot photographer to capture your corporate headshot is a smart decision. The corporate headshot portrays professionalism. For those looking to land a new job, it shows that you are proactive in preparing yourself for success in the business world. It will likely be the first way your potential new employer or new clients will see you. You've heard the the saying, "you only get one chance to make a first impression". So make sure you get it right in your headshot.
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There are many thing to consider when preparing for your headshot. In this blog I will cover 3 thing individuals often overlook when preparing for their headshot session.
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| 1. WRINKLED CLOTHES |
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You wouldn't believe how many people fall in this category. Make sure at at least your top is wrinkle free. I say top because headshots are from usually shot from the chest up, so your top is the important area to maintain wrinkle free.
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a. The collar is the usual culprit for women. Lots of tops for women are soft in fabric and can sometimes be a bit flimsy. Keep an eye on those types of tops. If you can's get them to cooperate, go with a different blouse.
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b. The big one for men is they often wait until last minute to prepare and come to find they don't have a clean shirt to wear. So they run to the store before their session and purchase one. It's great to have a brand new, never worn shirt, but the problem is that there's usually creases on the them from being folded. It tends to show pretty obviously in a photo. Guys, make some time to pick out a shirt early enough so you have time to iron out those creases.
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c. Blazers get wrinkle too. Many are not pressed, look worn or just simply wrinkled.
Make sure your blazer is fitted or tailored to your body. Wearing a blazer larger than you will cause it to bunch up or create waves on it. Wearing a small blazer may not allow you to button it and you will not allow you to get the nice V shape in the chest area for your headshot image. |
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Flimsy Collar
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New Shirt Crease
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Large Baggy Blazer
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2. Lint on clothing
This is probably the most overlooked of all. Imagine, you spent a good amount of time getting ready for your session, you're looking super sharp and professional but your blazer has lint and fine hairs scattered all over. This situation is a real bummer. We should strive to keep an overall clean and sharp look. When wearing dark clothing especially blazers, make sure you remove all the lint. Blazers seem to attract lint like a magnet. Bring a lint brush to your headshot session and worry no more.
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Lint On Blazer
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3. Hair
This one affects mostly women. She arrives thinking her hair is the same as when she left the house. Unfortunately, the hair has moved and is no longer in place. This can really be a problem if there is no hair dresser available. It's a good idea to always bring a brush and a small mirror that you can fit in your purse to touch up stubborn areas. Another option is to schedule your session in your home. In your home you have access to all your makeup, hair tools, and wardrobe. I did not post any pictures for this one because I do not want to offend anyone.
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There are many more things to consider when preparing for your headshot session. These are just three of the most overlooked in my experience as a headshot photographer. Pay close attention to these three mentioned above to help you get a headshot image that looks good and portrays a smart, professional and successful individual.
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/Blog/Blog/Tampa-Headshots-Blog/3-Reasons-Your-Headshot-Is-bad/?link=1&fldKeywords=&fldAuthor=&fldTopic=0
For many, a business headshot is their signature; Whether a business is in the creative industry, service industry or corporate, your headshot will be seen through various outlets and media sources. A photo that will represent your business can turn away a potentially profitable opportunity, just as well as it can attract the perfect client. Here are 3 reasons why your business headshot is bad.
For many, a business headshot is their signature; Whether a business is in the creative industry, service industry or corporate, your headshot will be seen through various outlets and media sources. A photo that will represent your business can turn away a potentially profitable opportunity, just as well as it can attract the perfect client. Here are 3 reasons why your business headshot is bad.
1. Your expression and eyes appear tired
Not preparing for your photo shoot may result in sloppy images. Always be sure to schedule your photo shoot in times where your list of things to do is not too long. This way you have time to prepare, your mood is good and you're not overwhelmed about all of the things going on in your mind which can ultimately reflect in your images. Getting enough sleep the night before is the best practice.
2. Your clothes attract more attention than your face
Clothing should enhance not distract. Ask your photographer. Asking the experts can be very useful to getting the best headshot possible. A question to ask; what colors do you recommend I wear? However, when asking about what-to-wear, I would refer you to an expert wardrobe consultant/stylist. Apply the same principal to makeup.
3. Your headshot is overly edited or has no editing at all
Photo editing is also part of the work that goes into imaging. Most photographers do provide is basic skin corrections and teeth whitening, at least. Keep in mind when you're shopping around, a headshot photographer should have photo editing experience using software such as Photoshop. As the owner of Tampa headshots, I have 20 years of editing experience. In these times, editing is a very important factor in defining bad or good photos. Sometimes the editing service could raise the cost of purchasing your images, but can be worth your investment.
